It’s happening more and more. The quotation is an abused little punctuation mark. You rarely need them unless you are quoting someone and/or writing dialogue (and even then it’s not strictly necessary). So, please people, be careful with such things. Look at this photo. “All Natural” is in quotation marks. Is it a simple mistake? Or should I assume the baker is winking at me (nudge, nudge, wink, wink) about how “natural” the ingredients are? I can only assume that this bread contains chemicals derived from a natural source, was baked in a nuclear reactor (uranium is, strictly speaking, natural) and sealed in toxic plastic made from natural petroleum products–and the baker wants to reassure me that yessir, everything is natural here. Or is it less sinister? See how powerful a punctuation mark can be?